Share '20190730 - Partial Intermittent Reinforcement'

Dear Adrian Essex, Behavioural psychologists long ago discovered that if you reward a pigeon with food every time it pecks the button, it soon stops pecking when you stop the reward. But if the reward comes rarely and at unpredictable intervals the pecking continues for a long time after the reward stops. OpinioN8 newsletters come rarely and at unpredictable intervals, but you migh…