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North London Apprentice – Exposure’s hired!
Exposure is giving young people in north London the chance to pitch their ideas to big business in a real life version of The Apprentice.
With support from The Co-operative’s Community Fund, the charitable youth media enterprise Exposure is launching ‘North London Apprentice’, a programme of workshops for teenagers to learn basic business and communications skills so as to plan their pitches, develop their arguments and present their ideas. The scheme will culminate in the young people walking into corporate boardrooms to present to the big bosses.
Based in Muswell Hill, Exposure has won an array of awards for its groundbreaking work with young people, harnessing their talents in the delivery of creative services to other charities, public bodies and businesses.
North London Apprentice will train young people themselves to sell Exposure’s services to big name clients. Part of the training will take place at The Petchey Academy in Hackney where some Year 9 students of Business and Economics have taken up the challenge of getting a meeting with bosses to sell their idea.
Exposure’s Manager, Andreas Koumi, said: “This isn’t about asking corporates for pro bono support or charitable hand-outs but convincing them there is an untapped voice that can help them communicate more effectively to a valuable section of the market. Banks, insurance companies and media agencies need to talk to young people – we can help.”
The programme will be led by Exposure’s Business Development Specialist, Stephen Gardiner, who said: “I am so pleased that The Co-operative has made North London Apprentice possible. We’ll have succeeded enough if we manage to get young people into the unknown and hostile environment of corporate boardrooms, talking passionately and eloquently about what they can offer. The icing on the cake will be when we win some business!”
Rona Joiner, The Co-operative’s Membership Officer for North London said: “Supporting local community initiatives, such as Exposure, has always been an inherent part of The Co-operative’s values and principles since the very beginning of the Co-operative Movement. We are particularly proud of the Community Fund, as it demonstrates how the generosity of our members can make a real difference in their local area.”
If you are a young person who would like to take part in this exciting experience or if you are a company that wants to know how to communicate with the youth market and get results, please contact email@example.com
1. Exposure has been delivering positive outcomes through its work in the community for the benefit of young people for the last 17 years. Many participants are from socially disadvantaged backgrounds and often have mental health difficulties or other serious problems. Originally best known for Exposure, its flagship quarterly youth magazine, the charity has diversified into other areas of youth media training including design and print, advertising, photography, branding, video and web-based media. Exposure actively supports local young to improve their confidence and sense of purpose, developing life-changing communication and employability skills. It does this by involving them in meaningful and enjoyable media-related learning activities. Since launching in 1996, Exposure has worked with over 2,500 young people, enabling them to undertake a nationally recognised, accredited youth media award to improve their prospects.
2. The Co-operative Group’s Community Fund is a pot of money accumulated by member customers who opt to donate all, or part, of their annual dividend to good causes. The money is distributed by The Co-operative’s local area committees based on a set of values and principles such as social responsibility and caring for others. Community Fund application forms are available online at www.co-operative.coop/communityfund or by phoning 0844 262 4001.
3. North London Apprentice will be delivered by experienced youth trainers and young protégés and mentors. Workshops will take place at the Exposure offices and in partnering schools and youth clubs. If you want to take part in, become a partner organisation or know more about the programme, please contact Stephen Gardiner: firstname.lastname@example.org