A couple of days ago I got this message from Twitter, and then on Saturday I read in the paper about an award for independent shops. I'm wondering if this is a happy coincidence.
The award is given by the Daily Telegraph and the details of the Telegraph Shop Award scheme are here. The nomination Form for Telegraph Best Small Shops in Britain Awards 2011 is here. The nomination form even has a slot for shopkeepers to nominate themselves.
The Telegraph of course has written this up as a huge benefit for small shops, and has several case histories for winners showing the good that has been done. I'm not sure of the benefits to simple nomination, but with reference to Giulia's tweet, it would at least be a hook to hang some sort of publicity campaign onto. Indeed I wonder if it might not go further than that. A bit of co-ordination among the independent shopkeepers might serve to focus attention on Crouch End. Are there enough independents to make Crouch End the most nominated town in the country? Would that attract the attention of Mary Portas (who has a regular column for the Telegraph) and give rise to a decent feature on the area? A well run social media campaign might garner a lot of publicity.
On the downside of course there may be some objections. The Daily Telegraph is not everyone's favourite newspaper. Well coordinated independents is almost an oxymoron. Not everyone can win, and of course the Telegraph is not doing this for altruistic reasons - is there some hidden downside?
Any way, just some thoughts.