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HEINEKEN, the UK’s leading brewer and cider maker, has been appointed as the official supplier of beer and cider to Alexandra Palace, the iconic North London multi-platform entertainment venue that this month has played host to some headline sports events.  This includes the Ladbroke’s World Darts Championship as well as the launch of the world Ping Pong championship and Masters Snooker.  From March the venue kicks off its award winning annual live music calendar with Suede, who are expected to attract some 10,000 concert goers.

I think that's a shame especially after Heineken bagged the exclusive rights to the Olympics. In my view their flagship product looks , tastes and smells like p - p - p etrol .

What would have been wrong with a non-exclusive deal including a local brewery - perhaps the Redemption Brewery in Tottenham or read about others in this travelogue compiled by the Daily Telegraph

Tags: alexandra, heineken, palace

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